I help brands scale profitably with data-driven performance marketing.
10 years running paid media, programmatic, and full-funnel growth across e-commerce, real estate, app marketing, and service lead generation. $30M+ in ad spend managed. 15+ platforms. Results-first, always.
Brands & companies I’ve worked with
10 Years Turning Ad Spend Into Revenue
I’m Abdul Hanan Yousfani — a Senior Performance Marketing Manager with a decade of hands-on experience scaling brands across the UK, UAE, Qatar, Pakistan, and globally.
I’ve managed budgets from startup scale to £550K/month. I’ve built full tracking stacks from scratch, launched app user acquisition funnels, and scaled e-commerce brands from 5 to 7 figures a month. Every decision I make is backed by data — not guesswork.
Currently Senior Performance Marketing Manager at Velocity Growth (UAE).
Full-Funnel Performance Marketing, Personally Delivered
I don’t hand your account off to a junior. Every strategy, campaign, and optimisation comes directly from me.
Paid Media & Performance
End-to-end paid media management built around your ROAS and CAC targets — across every major channel.
Programmatic Advertising
Display, video, and native campaigns on enterprise DSPs — at scale and at speed.
Analytics & Tracking
End-to-end measurement setup so you know exactly what’s driving revenue and what’s wasting budget.
Email Marketing
Revenue-generating email flows and automation built on Klaviyo or Mailchimp for retention and LTV.
App User Acquisition
Mobile-first UA campaigns with CPI optimisation, cohort analysis, and app attribution setup.
Growth Strategy & Consulting
Fractional CMO-level support — media audits, channel mix strategy, and ROAS frameworks.
15+ Platforms. One Expert.
Campaign-level depth on every major paid media, programmatic, analytics, and email platform.
Numbers That Prove the Work
Real campaigns. Real budgets. Real outcomes from 10 years of performance marketing.
As Global Media Manager, I scaled monthly online sales from £100K to £550K while managing a budget growing from £100K to £200K/month. Maintained 4–5x ROAS across all active regions simultaneously. Campaigns across Google PMax, SEM, Display, Meta, TikTok, and Snapchat.
Built and managed performance marketing for two premium beauty brands. Improved Google Ads optimisation score to 90–95%, drove consistent appointment bookings across UAE and Qatar.
Two-year performance marketing partnership. Built multi-channel paid media strategy from scratch, continuously optimising to improve ROAS quarter over quarter.
ROAS & Platform Performance
Average returns achieved across platforms — based on real managed campaigns over 10 years.
Trusted by Brands & Marketing Leaders
“Abdul built our entire paid media architecture and scaled our monthly revenue from £100K to over £500K. His understanding of cross-platform performance and global ROAS management is genuinely rare.”
“He restructured everything, improved our optimisation score above 92%, and tripled appointment bookings within 60 days. Exceptional work.”
“Two years of working with Abdul gave us the consistency we needed. ROAS improved quarter over quarter and his thinking on budget allocation saved us significantly while scaling revenue.”
Ready to Scale Your Performance?
Whether you need a full media strategy, a campaign audit, or a fractional performance marketing partner — I’m selectively available for consulting. Tell me about your brand.